Business Ethics and Corporate Social Responsibility Reciprocity – A Study of Selected Companies

21 Pages Posted: 31 Mar 2020

See all articles by Rhea Pereira

Rhea Pereira

St. Aloysius Evening College

Vidisha Bhat

St. Aloysius Evening College

V. Basil Hans

St. Aloysius Evening College

Date Written: 2020

Abstract

The concept of business ethics and CSR has been developed or adopted widely by the business/companies in the recent years and it has its specific impact on the development of the country and also the welfare of the organisations. The prominent reciprocal benefits that these two concepts can bring needs to be studied. The thought behind these two concepts is to show some responsibilities of the company towards the society, by uplifting the morals of the members of the company and around the company. Here the company not only focuses on the profit but also takes measures to invest for the betterment of the society. The paper addresses the concept of business ethics and CSR in the context in relation to selected diverse companies based on the perspectives of the employees working in the companies. We examined if and how the surveyed companies implemented the ethical code in their business practice; and what benefits flowed there from. The second question assayed if the implementation of CSR brought about any significant change in the business turnover. The results show that business ethics and CSR are very important for the organisations’ growth and success. Specifically they consider business ethics to lead benefit to employees, customers and societal relationship, along with better goodwill and reputation and can generate customer loyalty. A firm and good customer relation can be framed to benefit the company that considers itself responsible for the development of the society. Inferences of findings and research are finally drawn.

Keywords: Business Ethics, Customer Loyalty, CSR, Ethical Code, Reciprocity

JEL Classification: M14, M29

Suggested Citation

Pereira, Rhea and Bhat, Vidisha and Hans, V. Basil, Business Ethics and Corporate Social Responsibility Reciprocity – A Study of Selected Companies (2020). Available at SSRN: https://ssrn.com/abstract=3549370 or http://dx.doi.org/10.2139/ssrn.3549370

Rhea Pereira

St. Aloysius Evening College ( email )

India

Vidisha Bhat

St. Aloysius Evening College ( email )

India

V. Basil Hans (Contact Author)

St. Aloysius Evening College ( email )

PB. No 720, St Aloysius Evening College
Light House Hill
Mangalore, Karnataka 575 003
India
0824-2449714 (Phone)

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