Relationship Recession and Sales Performance of SMEs in Benue State

Kwararafa University Journal of Management Sciences (KUJOMS) 4(1) pg. 37 – 50, 2018

21 Pages Posted: 23 Jul 2020

See all articles by Peter Ogwuche Iduh

Peter Ogwuche Iduh

Kwararafa University, Wukari

Zainab Abdul

affiliation not provided to SSRN

Abdul Adamu

Department of Business Administration, Nasarawa State University Keffi

Date Written: 2018

Abstract

Many studies have reported the relationship of recession on the economy but none of the studies conducted assessed its relationship on the performance of SMEs in Nigeria. Therefore, the objective of this study is to examine the relationship between recession and sales performance of SMEs in Benue State. For the purpose of investigation research questions and hypotheses were formulated and the study adopted the cross sectional survey design, as such, a total of fifteen (15) questions were designed in questionnaire form which was distribution in order to elicit responses after validity and reliability test. The study employed the spearman’s rank order correlation methods with the aid of SPSS 23.0 to analyze the formulated hypotheses. The study found that recession has significant influence on the sales performance of SMEs in Benue State. It is therefore recommended that SMEs should be strategically positioned to increase their competitiveness during the period of recession through aggressive marketing to boast sales and involved in R & D to improve it product quality.

Keywords: Recession; Economy; Assessment; Correlation; Competitiveness; Performance

JEL Classification: A11

Suggested Citation

Ogwuche Iduh, Peter and Abdul, Zainab and Adamu, Abdul, Relationship Recession and Sales Performance of SMEs in Benue State (2018). Kwararafa University Journal of Management Sciences (KUJOMS) 4(1) pg. 37 – 50, 2018, Available at SSRN: https://ssrn.com/abstract=3639458

Peter Ogwuche Iduh

Kwararafa University, Wukari ( email )

P.M.B.1019
Taraba state
Wukari, Taraba State 00234
Nigeria

Zainab Abdul

affiliation not provided to SSRN

Abdul Adamu (Contact Author)

Department of Business Administration, Nasarawa State University Keffi ( email )

P.M.B. 1022
Nasarawa state
Keffi, Nasarawa State 1022
Nigeria

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