The Success behind the World’s Best Airport: The Rise of Changi

16 Pages Posted: 17 Dec 2020 Last revised: 18 Oct 2021

Date Written: August 16, 2020

Abstract

Singapore Changi International Airport was announced to receive the World's Best Airport regarding Skytrax. It is the 8th consecutive year for the airport to win these renowned awards. This paper aims to investigate the overall business operations to track accomplishment in airport development. Examining the lessons learned using the descriptive analysis under the Business Model Canvas (BMC) framework, the results reveal that Singapore Changi International Airport is now developed as a destination. This concept affects customers' segmentation, which links to different value propositions deriving from utilizing key resources and synergy among strategic partnerships. The practical contributions deriving from the lessons learned are presented.

Keywords: Airport Development, Business Model Canvas, Skytrax, Singapore Changi International Airport, Destination Development

JEL Classification: R4, Z31

Suggested Citation

Chutiphongdech, Thanavutd, The Success behind the World’s Best Airport: The Rise of Changi (August 16, 2020). Available at SSRN: https://ssrn.com/abstract=3715232 or http://dx.doi.org/10.2139/ssrn.3715232

Thanavutd Chutiphongdech (Contact Author)

Chulalongkorn University ( email )

254 Phayathai Road, Pathumwan
Bangkok, Bangkok 10330
Thailand

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