The Success behind the World’s Best Airport: The Rise of Changi
16 Pages Posted: 17 Dec 2020 Last revised: 18 Oct 2021
Date Written: August 16, 2020
Singapore Changi International Airport was announced to receive the World's Best Airport regarding Skytrax. It is the 8th consecutive year for the airport to win these renowned awards. This paper aims to investigate the overall business operations to track accomplishment in airport development. Examining the lessons learned using the descriptive analysis under the Business Model Canvas (BMC) framework, the results reveal that Singapore Changi International Airport is now developed as a destination. This concept affects customers' segmentation, which links to different value propositions deriving from utilizing key resources and synergy among strategic partnerships. The practical contributions deriving from the lessons learned are presented.
Keywords: Airport Development, Business Model Canvas, Skytrax, Singapore Changi International Airport, Destination Development
JEL Classification: R4, Z31
Suggested Citation: Suggested Citation