Technology Adoption: A Solution for SMEs to Overcome Problems during COVID-19

Forthcoming, Academy of Marketing Studies Journal, Volume 25, Issue 1, 2021

16 Pages Posted: 10 Dec 2020

See all articles by Mr. Anuj Kumar

Mr. Anuj Kumar

Apeejay School of Management

Dr. Nishu Ayedee

Assistant Professor, Bharati Vidyapeeth Institute of Management and Research, New Delhi, India

Date Written: December 9, 2020

Abstract

This research study is aiming to provide a solution to the problems facing by SMEs during COVID-19. The main aim of this research to explore the problems faced by SMEs during COVID-19 and how technology adoption can help them in sorting out those problems. The research methodology will be based on previous literature review. Five significant problems of SMEs during COVID-19 are layoffs of employees, financial crunch, health issues of employees, fall in sales and turnover and fall in customer demands. The adoption of different components of technology, technology 4.0. social media and e-commerce can clarify customer demands, increasing automation, maintaining physical distance and increase in sales and turnover. The factors of technology adoption based on previous literature taken from the TAM model and UTAUT model. These factors are the owner's characteristic, perceived usefulness, perceived ease of use and facilitating conditions.

Keywords: SMEs, TAM, UTAUT, Performance, Social Media, E-commerce, Artificial Intelligence, Adoption

JEL Classification: M31, M30, M13

Suggested Citation

Kumar, Mr. Anuj and Ayedee, Dr. Nishu, Technology Adoption: A Solution for SMEs to Overcome Problems during COVID-19 (December 9, 2020). Forthcoming, Academy of Marketing Studies Journal, Volume 25, Issue 1, 2021, Available at SSRN: https://ssrn.com/abstract=3745814

Mr. Anuj Kumar (Contact Author)

Apeejay School of Management ( email )

Sector-8, Institutional area
Dwarka
New Delhi, 110075
India

Dr. Nishu Ayedee

Assistant Professor, Bharati Vidyapeeth Institute of Management and Research, New Delhi, India ( email )

New Delhi
India

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