Sieving Tourism Destinations: Decision-Making Processes and Destination Choice Implications

12 Pages Posted: 11 Feb 2021

See all articles by Shaul Krakover

Shaul Krakover

Ben-Gurion University of the Negev

Andrea Corsale

University of Cagliari

Date Written: February 15, 2021

Abstract

Purpose: To introduce and define the concept of sieving tourism destinations as an umbrella term representing faster decision-making processes compared to destination choice models, and to demonstrate its usefulness for both sides of consumption and production of tourism attractions.

Methods: Fast decision at the consumers’ demand side is demonstrated via an exploratory graphic model. Producers’ supply side sieving is measured by observing data elimination on two public serving internet platforms compared to a baseline taken from special interest group tour operators representing Jewish heritage attractions in Sicily and Thessaloniki.

Results: On the demand side, nowadays market conditions enable destination choice decision making in a few simple steps often interpreted as spontaneous, intuitive, or irrational. Quantitative analyses on the supply side provided measurable sieving ratios. They reveal careful partial sieving performed at local level editorship, while much harsher sieving occurs on social media platforms. This is interpreted as a market failure related to niche and special interest groups attractions.

Implications: The demand side findings call for targeted marketing distinguishing customers not only by income but also by temperament, mood, and personality. The supply side findings call for careful examination of the conditions for inclusion and exclusion from the list of attractions as well as the need to remedy the concealment of minor attractions from social media platforms.

Keywords: destination choice, sieving ratio, Sicily, Thessaloniki, Jewish heritage tou

JEL Classification: C44, L83, Z39

Suggested Citation

Krakover, Shaul and Corsale, Andrea, Sieving Tourism Destinations: Decision-Making Processes and Destination Choice Implications (February 15, 2021). Journal of Tourism, Heritage & Services Marketing (JTHSM), Vol. 7, No. 1, pp. 33-43, 2021, 10.5281/zenodo.4518923, Available at SSRN: https://ssrn.com/abstract=3783722

Shaul Krakover (Contact Author)

Ben-Gurion University of the Negev ( email )

1 Ben-Gurion Blvd
Beer-Sheba 84105, 84105
Israel

Andrea Corsale

University of Cagliari ( email )

Cagliari, 09123
Italy

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
52
Abstract Views
289
rank
476,814
PlumX Metrics