Factors of Relative Advantage and Social Influence toward Intention to Use of M-Banking: A Case Study of Commercial Bank

7 Pages Posted: 10 Mar 2021

See all articles by Tan Booranapim

Tan Booranapim

affiliation not provided to SSRN

Chompu Nuangjamnong

Graduate School of Business and Advanced Technology Management, Assumption University of Thailand

Kitikorn Dowpiset

Assumption University - Graduate School of Business

Date Written: July 2020

Abstract

This study is proposed to determine the factors that affecting the use intention of mobile banking in Bangkok, Thailand. The objective of this study is to define what factors affect use intention of mobile banking (K-Plus) and analyze consumer’ behavior intention uses mobile banking (K-Plus). This study used quantitative research methodology and applied Cronbach’s Alpha, Descriptive, and Inferential Statistics to evaluate the reliability of the questionnaire, analyze demographic information and testing the hypotheses. The questionnaire survey was conduct of 400 respondents who living in Bangkok, Thailand and using K-Plus mobile banking application. The study result was two independent variables that influence the using intention toward K-Plus mobile banking application which are relative advantage and social influence.

Keywords: relative advantage, social influence, intention to use, m-banking, commercial bank

JEL Classification: M00, M30

Suggested Citation

Booranapim, Tan and Nuangjamnong, Chompu and Dowpiset, Kitikorn, Factors of Relative Advantage and Social Influence toward Intention to Use of M-Banking: A Case Study of Commercial Bank (July 2020). Available at SSRN: https://ssrn.com/abstract=3790615 or http://dx.doi.org/10.2139/ssrn.3790615

Tan Booranapim (Contact Author)

affiliation not provided to SSRN

Chompu Nuangjamnong

Graduate School of Business and Advanced Technology Management, Assumption University of Thailand ( email )

Bangkok
Thailand

Kitikorn Dowpiset

Assumption University - Graduate School of Business ( email )

Bangkok
Thailand

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