The Role of Park Attributes in Visitor Satisfaction: Evidence From Minneriya National Park in Sri Lanka

Journal of Sustainable Tourism and Entrepreneurship (JoSTE), Vol 1, No 1, 2019, 87-104

18 Pages Posted: 26 May 2021

See all articles by Ruwan Ranasinghe

Ruwan Ranasinghe

Uva Wellassa University - Department of Tourism Studies

Udeshika Kumudulali

Uva Wellassa University

Amaya Ranaweera

Uva Wellassa University

Date Written: May 22, 2019

Abstract

Purpose: This study was to explore and recognize visitor satisfaction on Minneriya national park, and this evaluation was to define the gaps for future national park studies in Sri Lanka.

Research Methodology: Quantitative research design was used for the study. A self-administered questionnaire was distributed to 180 foreign visitors and 180 local visitors. Purposive sampling tool was used in the study. SmartPLS was used as a tool to run the proposed theoretical model.

Results: Destination image impacts of tourist satisfaction show that someone visiting a destination is strongly linked to the image of the tourist destination visited, particularly for those who have visited several times. Overall findings highlighted that all the hypotheses were accepted

Limitations: Tourists’ satisfaction on park attributes is not to be the only factor effects on visitor satisfaction.

Contribution: The study findings also provide guidelines for practitioners within the service sector to undertake the result and to adapt it to assessing and enhancing performance in national parks in Sri Lanka.

Keywords: Park Attributes, Visitor Satisfaction, Travel Motivation, Destination Image

JEL Classification: A14, J10, M10, M31

Suggested Citation

Ranasinghe, Ruwan and Kumudulali, Udeshika and Ranaweera, Amaya, The Role of Park Attributes in Visitor Satisfaction: Evidence From Minneriya National Park in Sri Lanka (May 22, 2019). Journal of Sustainable Tourism and Entrepreneurship (JoSTE), Vol 1, No 1, 2019, 87-104, Available at SSRN: https://ssrn.com/abstract=3851011

Ruwan Ranasinghe (Contact Author)

Uva Wellassa University - Department of Tourism Studies ( email )

Sri Lanka

HOME PAGE: http://www.uwu.ac.lk

Udeshika Kumudulali

Uva Wellassa University ( email )

Department of Tourism Studies
Uva Wellassa University
Badulla, Uva 90000
Sri Lanka

Amaya Ranaweera

Uva Wellassa University ( email )

Passara Road
Badulla, Uva 90000
Sri Lanka

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