Lockdown Pressure of Corona Pandemic, Tourism Industry Pull, and Individual Travel Push: A Critical Review
14 Pages Posted: 9 Jun 2021
Date Written: May 31, 2021
Novel Corona (COVID 19) epidemic that emerged in Wuhan China in the latter months of 2019 has become a global pandemic at present bringing about radical socio, economic impacts and behavioral changes of individuals and communities. Equally, tourism was a catalyst of spreading the virus all over the globe and was one of the economic activities that affected first and foremost. Enforced travel restrictions, locking down of countries and regions have stimulated complex psychological pressure in individuals. This paper aims at reviewing the lockdown pressure, pull efforts from the suffering tourism industry for survival, and individual pressure for travel as changing agents of the industry, social and psychological order of people. The review of three focused areas revealed clearly that lockdown pressure is a vibrant cause for pressure building. Equally, the suffering tourism industry operators strive to the maximum to attract visitors to their operations. Correspondingly, a travel push is built-in individuals mainly due to lockdown pressure as well as industry pull. Study reasons that a complex social order is being built amidst the evolving norms, regulations, and law enforcements. Subsequently, tourism and related industry operators need to be vigilant towards emerging developments to identify, create, deliver and exchange these rapidly evolving values in unfamiliar socio -economic conditions.
Keywords: Novel Corona Pandemic, Tourism Industry, Industry Pull, Individual Push, evolving values
JEL Classification: Z3, Z32, Z31, Z1, Z13
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