On the Way of Making Alagrand.com a Grand Business!

Pathak, P., Mehta, N., Sunil, A. and Pandya, K. (2020), "On the way of making alagrand.com a grand business!", Emerald Emerging Markets Case Studies, Vol. 10 No. 4. https://doi.org/10.1108/EEMCS-08-2019-0208

Posted: 8 Dec 2021

See all articles by Priyanka Pathak

Priyanka Pathak

Gujarat Technological University (GTU) - L. J. Institute of Management Studies

Dr. Neha Mehta

L. J. Institute of Management Studies; L J Institute of Management Studies

Anitha Sunil

Independent

Date Written: 2020

Abstract

After facing lot of difficulties in personal life, Mr. Mitesh Shethwala started an e-commerce business named Alagrand.com. This Ahmedabad city-based startup for selling apparels and accessories for all age group is doing so well that the valuation of company has gone beyond Rs. 20 crores. Despite the high valuation, company is facing problem of funds and investments. The protagonist of the company has lot of plans for growing business and taking it to next level that can happen only if he gets funds for the business. The case talks about issue of investment and funding of this startup company.

Keywords: entrepreneurship, investment, funds, digital marketing, retail, e-commerce

Suggested Citation

Pathak, Priyanka and Mehta, Neha and Mehta, Neha and Sunil, Anitha, On the Way of Making Alagrand.com a Grand Business! (2020). Pathak, P., Mehta, N., Sunil, A. and Pandya, K. (2020), "On the way of making alagrand.com a grand business!", Emerald Emerging Markets Case Studies, Vol. 10 No. 4. https://doi.org/10.1108/EEMCS-08-2019-0208, Available at SSRN: https://ssrn.com/abstract=3939540

Priyanka Pathak

Gujarat Technological University (GTU) - L. J. Institute of Management Studies ( email )

Near Nagdev Kalyan Mandir,
Sanand Sarkhej Highway
Ahmedabad, GA 079
India

Neha Mehta (Contact Author)

L. J. Institute of Management Studies ( email )

Near Nagdev Kalyan Mandir
S. G. Highway
Ahmedabad, GA Gujarat 382210
India
9427630027 (Phone)

L J Institute of Management Studies

Near Nagdev Kalyan Mandir
Sarkhej Sanand Cross Road
Ahmedabad, Gujarat 382210
India

Anitha Sunil

Independent ( email )

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