How Maker Tools Can Accelerate Ideation

Abstract

Innovators face tremendous time pressures today, whether they are tackling urgent issues such as public health and climate change or designing new products to stay ahead in a fast-moving competitive market. To meet the challenge, companies are investing in a number of technologies that accelerate innovation, but for many, the process is still frustratingly slow. What should organizations do? Our short answer: Do not use accelerating technologies only for rapid prototyping; use them much earlier and differently, for rapid ideating.