How Maker Tools Can Accelerate Ideation

7 Pages Posted: 5 Jan 2022

See all articles by Hila Lifshitz-Assaf

Hila Lifshitz-Assaf

Harvard University - Business School (HBS); New York University (NYU) - Leonard N. Stern School of Business

Sarah Lebovitz

University of Virginia - McIntire School of Commerce

Date Written: January 2, 2022

Abstract

Innovators face tremendous time pressures today, whether they are tackling urgent issues such as public health and climate change or designing new products to stay ahead in a fast-moving competitive market. To meet the challenge, companies are investing in a number of technologies that accelerate innovation, but for many, the process is still frustratingly slow. What should organizations do? Our short answer: Do not use accelerating technologies only for rapid prototyping; use them much earlier and differently, for rapid ideating.

Suggested Citation

Lifshitz-Assaf, Hila and Lifshitz-Assaf, Hila and Lebovitz, Sarah, How Maker Tools Can Accelerate Ideation (January 2, 2022). MIT Sloan Research Paper Forthcoming, Available at SSRN: https://ssrn.com/abstract=3998369

Hila Lifshitz-Assaf (Contact Author)

Harvard University - Business School (HBS) ( email )

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Boston, MA 02163
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New York University (NYU) - Leonard N. Stern School of Business ( email )

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New York, NY NY 10012
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Sarah Lebovitz

University of Virginia - McIntire School of Commerce ( email )

P.O. Box 400173
Charlottesville, VA 22904-4173
United States

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