The Effect of Members' Satisfaction with a Virtual Community on Member Participation

51 Pages Posted: 27 May 2003

See all articles by Fred Langerak

Fred Langerak

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM); Erasmus Research Institute of Management (ERIM)

Peter C. Verhoef

University of Groningen - Department of Marketing & Marketing Research

Peeter W.J. Verlegh

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM); Erasmus Research Institute of Management (ERIM)

Kristine de Valck

HEC Paris - Marketing

Date Written: October 2003 2,

Abstract

The authors develop a four-dimensional scale to measure members'satisfaction with virtual communities. The dimensions consist ofmembers' satisfaction with member-member interactions,organizer-member interactions, organizer-community interactions, andthe community's site. Using a sample of 3605 members of a virtualcommunity the authors investigate the effect of each satisfactiondimension on member participation and the moderating effect ofmembership length on the links between the satisfaction dimensions andmember particip ation. The results reveal that satisfaction withmember-member interactions, organizer-member interactions and thecommunity's site have positive effects on member participation.Satisfaction with organizer-community interactions has no effect onmember participation. The findings also show that the linkages betweenthe satisfaction dimensions and member participation are moderated bymembership length.

Keywords: virtual community, satisfaction, internet, consumers, relationship age

JEL Classification: M, M31, C44, M39, L22

Suggested Citation

Langerak, Fred and Verhoef, Peter C. and Verlegh, Peeter W.J. and de Valck, Kristine, The Effect of Members' Satisfaction with a Virtual Community on Member Participation (October 2003 2,). Available at SSRN: https://ssrn.com/abstract=411641

Fred Langerak

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) ( email )

P.O. Box 1738
Room T08-21
3000 DR Rotterdam, 3000 DR
Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738
3000 DR Rotterdam
Netherlands

Peter C. Verhoef (Contact Author)

University of Groningen - Department of Marketing & Marketing Research ( email )

Netherlands

Peeter W.J. Verlegh

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) ( email )

P.O. Box 1738
Room T08-21
3000 DR Rotterdam, 3000 DR
Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738
3000 DR Rotterdam
Netherlands

Kristine De Valck

HEC Paris - Marketing ( email )

Paris
France

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
758
Abstract Views
4,446
rank
42,588
PlumX Metrics