E-Commerce in the Pharmaceutical Industry: Threshold of Innovation

Management Research News, Vol. 27, No. 8/9, 2004

20 Pages Posted: 4 Jan 2005

See all articles by Rama Prasad Kanungo

Rama Prasad Kanungo

Newcastle University London; University of Newcastle

Abstract

In the last two decades, E-commerce has become synonymous with communication, strategy and business practices, facilitating electronic transactions for business process via EDI (Electronic Data Interchange). E-commerce enhances value of the industry through key underlying processes such as, high value drug innovation, clinical development and trial, project and people management, marketing and sales. The synchronization of E-commerce and corporate strategy has created cogent value for this industry. This article reviews the application of E-commerce and discusses its significance in the pharmaceutical industry implying four major aspects as the covenants for the success of the pharmaceutical industry.

Keywords: E-commerce, strategic importance, pharmaceutical industry

JEL Classification: M31, M39

Suggested Citation

Kanungo, Rama Prasad, E-Commerce in the Pharmaceutical Industry: Threshold of Innovation. Management Research News, Vol. 27, No. 8/9, 2004, Available at SSRN: https://ssrn.com/abstract=643263

Rama Prasad Kanungo (Contact Author)

Newcastle University London ( email )

Middlesex Street
London, E1 7EZ
United Kingdom

University of Newcastle

Middlesex Street
London, E1 7EZ
United Kingdom

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