Communication: Core of the Firm

9 Pages Posted: 14 Apr 2005

See all articles by Aruna Kulatunga

Aruna Kulatunga

Monash Business School; Comunicamos.EU

Date Written: November 2004


Research suggests that communication, in one form or another, is a major contributory factor in the success of high performing organisations. In this paper, two methods of communication across firms are identified while arguing that high performing organisations are boundary-less, have porous outer membranes and employ the "language of opportunity" as opposed to that of "change."

Keywords: Communication, change, change-agents, language, dialogue, discourse, high performance, Socrates

JEL Classification: D70, D74, D78, D79, L14, M14, M19, Z00

Suggested Citation

Kulatunga, Aruna and Kulatunga, Aruna, Communication: Core of the Firm (November 2004). Available at SSRN: or

Aruna Kulatunga (Contact Author)

Comunicamos.EU ( email )

Calle Camplona, 1, 2°B
El Espinardo, Murcia 30100

Monash Business School ( email )

Wellington Road
Clayton, Victoria 3168

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